The only place in the world where Pepsi consistently beats Coke, Québec comprises a unique group of consumers that have baffled marketing executives for years. What makes French Canadians so…
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MenuDeb Reisinger is Director of the Cultures and Languages Across the Curriculum initiative at Duke University, where she is an Assistant Professor of the Practice in Romance Studies and affiliate faculty in the Duke Global Health Institute.
Deb received her Ph.D. from the University of North Carolina at Chapel Hill, where she specialized in Twentieth-century French and Francophone Literature and Cultural Studies. Her current research focuses on French for Specific Purposes (business, marketing, global health), contemporary culture studies, and instructional technologies. Deb is the College Board Advisor for the French Advanced Placement exam, where she sits on the development committee. She is Chair of the American Association of Teachers of French (AATF) Commission on French for Business and Economic Purposes. Deb directs the Duke in Montréal summer program in Quebec. https://romancestudies.duke.edu/people/profile/deborah-reisinger
Voices in Global Health
Language plays a crucial role in understanding the socio-cultural differences that exist in many aspects global health, and it is instrumental in helping global health workers interpret the cultural systems…