Focus Group

A facilitated conversation between an objective researcher or moderator and a group of people who have been solicited to provide feedback on a particular topic or area that a researcher is studying. Focus groups give researchers qualitative feedback on the topics chosen for discussion. In a focus group, there is realtime interaction between group members and the researcher or moderator, which allows for clarification of ideas and the development of thoughts. However, since the information is not collected from a random sample of individuals, focus group data cannot be extrapolated to reflect the thoughts of the larger group being studied.