How do you convey what virtual exchange is in a way that draws the attention of students? Understanding the specific appeal of virtual exchange to different audiences is critical to capturing their interest. Communicating about the value of virtual exchange is important for any program’s success, particularly during recruitment. This webinar explores the ways that programs leverage their messaging about virtual exchange as part of their recruitment strategy. Panelists share their approach to creating a value proposition based on their individual program needs and audiences, and also share best practices for engaging potential participants.